The Visionaries
The duo bringing Madurai's soul to Hamburg's streets.
Akash Kumar R K
CO-FOUNDER & CHIEF ALCHEMIST
Raised in the temple town of Madurai, Akash spent years engineering authentic Traditional beverages for the modern shelf preserving their soul through retort technology and building the export infrastructure to carry them across the world.
Hari Prasath Thirupathy
CO-FOUNDER & OPERATIONS LEAD
Hari ensures every pack of Paanam meets the rigorous quality standards of the EU while preserving the soul of its Indian heritage.
Rooted in Tradition. Designed for Today
We are modernising South Indian beverage traditions by bringing time tested drinks to consumers around the world. Paanam transforms traditional Tamil beverages into convenient instant powders and ready to mix packets. Made with ingredients such as tender coconut meat, tender coconut water, coconut milk and cardamom, these recipes have been prepared in South Indian homes for generations. Long before “wellness” became a global trend, these beverages were valued for their refreshing and nourishing qualities. Our goal is not to reinvent these drinks, but to make them easy to prepare and accessible to consumers in markets such as Hamburg, Singapore, Dubai, and beyond. Each packet preserves the authenticity and heritage of South Indian traditions in a format suited to modern lifestyles.
GLOBAL AMBITION
Starting in Hamburg, Paanam is building a global presence by bringing traditional South Indian beverages to consumers across Europe, Asia, and the Middle East. Our products are designed for international markets, with plans to expand through retail, food service, and online channels in selected cities worldwide.
QUALITY AT THE SOURCE
Direct relationships with suppliers in Germany and Madurai, with carefully selected ingredients from partners we know and trust.
THE BLUEPRINT
From Madurai to the World Every packet carries generations of Tamil beverage tradition in a format made for modern life.
